How humor saved Arby's and propelled it to the forefront of pop culture

  • 📰 CNBC
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 72%

United States Headlines News

United States Latest News,United States Headlines

Arby's Paul Brown doesn't believe a 'corporate-ish' approach is always best. Case in point: When Jon Stewart made offensive jokes about the sandwich chain on the 'Daily Show,' Arby's shot back with humor and turned the 'ribbing' into an opportunity.

Rising labor costs, changing millennial tastes, and an oversurplus of restaurant chains are heightening the turf war within the fast-food industry. It is estimated that there are 194,723 franchised quick-service restaurants in the U.S, up from 151,887 a decade ago. To stay in the game, brands are modernizing, pushing discounts, enhancing conveniences, adding healthier fare and more to get customers in the door.

Arby's is under the wing of multibrand restaurant company Inspire Brands — whose portfolio also includes Buffalo Wild Wings, Sonic Drive-In, and Rusty Taco, for a total of 8,300 locations worldwide. By 2016 Arby's returned to net restaurant growth for the first time since 2008, opening 60 new restaurants nationwide and remodeling 229 of its existing locations.

The message —"@Arbys: Hey @Pharrell, can we have our hat back? #GRAMMYs" — got retweeted some 80,000 times and generated 6,000 new followers for the brand.

Source: Entertainment Trends (entertainmenttrends.net)

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Arbys I think this deal would have helped them without Pharrell's hat.

Arbys And he didn’t even get paid for it..

Arbys Hi, This is Tushar. A highly trained and professional GRAPHIC DESIGNER with practical experience. If you need any kind of virtual assistant or Graphic related work please knock me My portfolio- DM me.

Arbys Our mission at is to build the social news network that ends fake news. Follow us Overlooked_Inc

Arbys Marketing

Arbys Pharrell is a racist.

Arbys NY Fed William Dudley said the federalreserve should use rates as a weapon to Take Out and end the Trump presidency instead of for good of Economy.The Fed Is working for the Democrats now?Every Fed that has associated Dudley needs to be investigated. Starting with Esther George.

Arbys 21st century Canadian Mounted Police Mounties

Arbys Satire didn’t stop the Roman Empire from invading, it only kept their legends alive

Arbys 15:42 World's Largest Bowl Of Cereal

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Trump tweets advice for saving Notre Dame; Paris fire officials say it’s a terrible idea'Perhaps flying water tankers could be used to put it out,' Trump tweeted. Doing that 'could, actually, cause the complete collapse of the structure,' the national civil security forced responded. He’s an embarrassment not only in America but in the eyes of the world. Sad. Impeach!
Source: latimes - 🏆 11. / 82 Read more »

A trip to Hawaii for only $6? It's real, thanks to Arby's (but hurry)Want to go to Hawaii and only pay $6 to get there? You'll have Arby's to thank. Damn girl do you work at Arby’s..... cause you nasty Arby’s is 🤢
Source: USATODAY - 🏆 100. / 63 Read more »

Stocks close higher on robust bank earnings, Disney helps propel Dow up triple digitsU.S. stocks end higher Friday after a series of strong bank earnings, led by JPMorgan, boosted confidence in the U.S. economy while the Dow gained more than... These are great news!!!!
Source: MarketWatch - 🏆 3. / 97 Read more »

LVMH’s Recent Stock Performance Propels Bernard Arnault To World’s Third Richest, Ahead Of Warren Buffett \nShares of luxury goods conglomerate LVMH, which have been soaring in recent weeks, rose over 3% on Wednesday when it announced revenue growth of 16% for the first quarter of 2019, beating analysts’ predictions. MadelinePBerg
Source: Forbes - 🏆 394. / 53 Read more »

LVMH’s Recent Stock Performance Propels Bernard Arnault To World’s Third Richest, Ahead Of Warren Buffett \nShares of luxury goods conglomerate LVMH, which have been soaring in recent weeks, rose over 3% on Wednesday when it announced revenue growth of 16% for the first quarter of 2019, beating analysts’ predictions.
Source: Forbes - 🏆 394. / 53 Read more »

The world just saw its first black hole. Our pop culture references were way off.Scientists revealed the first direct image of a supermassive black hole on April 10. It didn't look like the black holes Hollywood showed us. But the film Interstellar damn near got it
Source: washingtonpost - 🏆 95. / 72 Read more »

The future of the smartphone camera is here, it’s not Apple and it’s disturbingTech2 says the Huawei P30 Pro “makes the Samsung Galaxy S10 Plus look redundant.” The Verge hails it as “the best camera you can’t buy in the U.S.” Others... Privacy is not getting redefined, it’s being ignored!
Source: MarketWatch - 🏆 3. / 97 Read more »

Trump Fed pick Stephen Moore joked about his wife, AIDS and Hillary Clinton in humor columnsPresident Donald Trump's pick for the Federal Reserve board, Stephen Moore, once joked that he had used Hillary Clinton's photo as a bullseye to potty train one son. Both Moore's and Herman Cain's candidacies for the Fed face heavy criticism. Capitalist follies. ..... And? Maybe he should host White House corespondents dinner!
Source: CNBC - 🏆 12. / 72 Read more »

Candida auris: Here's why it's a superbug and why it's so hard to killCandida auris, the fungal infection the CDC says has affected hundreds in the United States in recent years, is a superbug. Here's what that means.
Source: USATODAY - 🏆 100. / 63 Read more »