How History Reframes the Formula Crisis for Black Parents

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A look at how a lack of policy support, systemic racism and race-targeted marketing has created an outsized dependency on formula for Black families.

The infant formula shortage has rattled parents across the nation, as families struggle to find the products they need to nourish their children. For Black women in particular, this crisis surfaces a deep history of systemic policy failures and racism that have impacted their abilities and available choices to feed their babies, leaving them at-risk during the current supply shortage.

These numbers must be put in the context of historical events that continue to impact breastfeeding in the Black community today. During enslavement, Black women were often stopped from breastfeeding their own children in order to feed the infants of the slave owner. Slave narratives show that the health of their infants suffered because of this. And since breastfeeding can

These historical factors that separated Black women from their children and denied them the time and space needed to breastfeed were compounded by aggressive marketing of infant formula to Black and other communities of color, which have higher birth rates. Popular marketing presented infant formula as a “lifestyle” choice and as “the substance for sophisticates”—a line of thinking that resonated with Black communities who were historically labeled as unsophisticated and uncivilized.

 

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