How Generative AI Now Owns Higher Education. Now What?

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I am the Thomas G. Labrecque Professor of Business Technology in the Villanova School of Business at Villanova University where I teach strategic technology, AI & emerging technology. I conduct research on technology management best practices, social media, analytics, cloud computing and technology adoption.

Let’s assume that you’re “teaching” a course. Now let’s assume that you’re taking a course or have enrolled in a degree program. Let’s also assume that you know something about generative AI which many professors and lot’s more students already do. Let’s also assume that GenAI tools will become incredibly smarter, better and faster, which is the easiest prediction anyone can make.If fact, it’s so big that it literally changes the very premise of learning as we know it today.

This only touches the surface of what “professors” can do with GenAI and CustomGPTs to create courses with everything – and a whole lot more – they need or want to teach a great marketing course, which fundamentally changes the way courses are conceived, designed, developed and delivered in higher education today.

GenAI can develop curricula without any human touch and deliver courses – content, videos, exams, etc. – also without any human touch. In fact, while accreditation boards would never approve, it’s absolutely possible to automate the entire online education process with GenAI and CustomGPTs. Professors nod approval of the courses they do not create and the grades they no longer give. Crazy? Not at all. In fact, it’s possible right now.

A wide open question: “who does what?” Another one: “why are professors compensated the way they are when their digital assistants and partners do much of the work?” And, lastly: “how can anyone measure learning outcomes when they’re contrived by GenAI and CustomGPTs?” Watch as the differences among correspondence, distance learning and online programs shrink to nothing – and the expanding role GenAI will play in the processstruggle with the merger. The same process will play out in the classroom where roles will also be re-defined, re-invented and re-imagined.

Participating in an interactive tutorial, webinar, or other interactive computer-assisted instruction …

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