How Gen-Z buyers are changing the bridal fashion business

— Just an hour after getting engaged in Venice, Italy last year, Christyne de Quesada began scouring the internet for white dresses to wear to her many upcoming wedding-related events: An engagement party, a bachelorette weekend, a civil ceremony at a courthouse and a bigger celebration in Mexico City. But the Miami-based human resources manager had a hard time finding good quality, under $1,000 ensembles that reflected her personality. “It actually drove me a bit crazy,” de Quesada said.

New York-based designer Jackson Wiederhoeft launched a made-to-order bridal segment in 2020 and now spends up to a year and a half developing wedding dresses for clients including initial appointments, fittings, alterations and advising. Despite the investment in time and resources, Wiederhoeft says the effort is “worth it,” as they get to develop an intimate relationship with consumers. “It’s not just a dress for many people, it is the dress,” said Wiederhoeft.

Source: News Formal (newsformal.com)

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