The pandemic has brought around a change in the way we dress for the office or zoom meetings. Yes, the work from home life allows us to stay in our sweats all day, but think about how that makes you feel. Do you feel productive?Your brand is personal and says a lot about what you offer as a person and as a business. When you dress for your brand you are showing your personality. For example, if you have a bit of an edgy attitude, wearing a black leather jacket would accentuate that attitude.
The bottom line is when you put more effort into how you look you will attract others on the same caliber that will want to work with you. You will increase visibility, gain trust, and ultimately gain clients, and that is good for your bottom line.
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