How, exactly, do influencers make money? And how much? She'll tell you

Last summer, Lynette Adkins was a fresh college graduate starting a corporate career at Amazon that she thought would be her ticket to financial freedom — the kind that seemed out of reach growing up in her middle-class family.Today, 23-year-old Adkins earns double as a self-taught content creator what she made at Amazon Web Services marketing cloud products.

Gone are the days of the accidental YouTube celebrity — a teenager whose homespun video spontaneously goes viral, landing her a moment in the spotlight. Many influencers set out strategically to make a living from sharing their lives or skills online. Content creators are the fastest-growing type of small business in the U.S.

Adkins’ content also speaks to the themes of discontent that run through Gen-Z-produced social media. Two of her videos denouncing corporate culture went viral earlier this year, one titled “I became the main character and it changed my life,” and the other, “I don’t have a dream job.”Lynette Adkins’ budgeting videos on YouTube, which fast galvanized an audience, offer a road map of sorts on how to make money as an influencer.

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