, this results in massive piracy surges. With the movie PR at its peak, millions of pirates flock to illegal download and streaming sites right away.This ‘instant’ availability makes piracy more appealing to some. People who were planning to pirate movies anyway can access them earlier. However, it’s only one part of a much more complex puzzle.
But what about that massive piracy surge then? Well, as we stressed in our earlier coverage, a more concentrated piracy peak doesn’t necessarily mean that more people end up pirating a movie. It may simply be more concentrated.With the information, we have now it’s impossible to tell how the movie industry is impacted. That said, we’re fairly sure that studios wouldn’t experiment with this model if they have nothing to gain. They will guard every penny closely.
The Korean research can’t be one-on-one applied to the ‘simultaneous’ release model we see today, but it clearly signals that early releases may have positive effects, even when piracy is pushed forward.This week, MPA CEO Charles Rivkin, who represents the major Hollywood studios, was also positive about the new developments. During his ‘State of the Industry’ speech at CinemaCon, he briefly touched on the issue.
“Exclusive release periods remain vital to the survival and success of the industry. They won’t be what they were before, but they can’t be what they were during the pandemic,” FithianThese comments were backed by AMC CEO Adam Aron, who stressed that exclusive theater premieres are the only way to prevent massive piracy.We don’t want to take sides in this internal movie industry battle. However, it’s probably wise to do proper research and let the data decide what works and what doesn’t.
Source: Entertainment Trends (entertainmenttrends.net)