How Did Bloghouse Happen? A New Book Tracks The Genre’s Rise Off the Internet & Onto Sweaty Dancefloors

“It was community driven, not a top-down, traditional approach the way most music was released prior, being pitched to radio and encouraging fans to buy in-store,” said Andrew Cotman, co-director of the Australian music blog . Independent websites, often hosted on Blogspot or similar do-it-yourself tools, took it upon themselves to update the world on the newest music, paired with a bit of commentary and a download link via hosting services zShare or MediaFire.

Berry and his partners scoured the internet for their favorite tracks, hunting down all the remixes of the week’s biggest songs, which would often end up more popular with the bloghouse crowd than their originals ever would. “It was a chaotic time for music on the internet. I would spend hours listening and finding new blogs to listen from. Then I started thinking of how I could make something so I could listen to this more easily,” explained Volodkin. Marrying curation with convenience, the software engineer began building a tool to aggregate all of the scene’s music blogs’ daily postings to one website. “It felt like a radio station was being assembled in front of me,” he said of the earliest version of the site.

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