How Costume Designer Heidi Bivens Captured Gen-Z, Cool-Teen Style in 'Euphoria'

Since the premiere of its debut season in June, "Euphoria," created by Sam Levinson , has been receiving its fair share of praise and criticism — what with its heavily-on-display drug use , sex, porn and violence. But what viewers can most likely agree on is how clued in and fashion-forward each character's wardrobe is.

With nostalgia and uniqueness at the root of most Gen-Z wardrobes, vintage pieces made up the majority of the girls' costumes. Though, Bivens made sure that the items had a timeless quality to them. "In using vintage that doesn't necessarily look like vintage, like it could be from today, that helped with the overall look of the show to make it feel original," she explains.

She also got to collaborate more with the actors, thanks to multiple, regularly scheduled fittings, applying their input and ideas towards certain costumes and sometimes using their own personal clothing on set. "With a film, sometimes you only get one fitting with an actor and one character could just have one look for the entire movie," says Bivens. "There's all this weight behind this one look for the film, and this was quite the opposite.

Indeed, Jules certainly stands out among her peers in a pastel-colored babydoll top or floral-embellished turtleneck, pleated skirts, platforms sneakers and playful backpacks. Her makeup looks coordinated perfectly with her outfits, too, for which Bivens credits makeup department head Doniella Davy.

Maddy Perez If you noticed that Alexa Demie's character Maddy has a strong penchant for matching sets, you're right. The style choice was decided from the very beginning of filming the show, says Bivens, who built the two-piece looks for the pilot and then started sourcing as many sets as she and her team could find for the remainder of the season.

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