Chances are, it's never struck you as particularly odd that there's an entire supermarket aisle devoted to nothing but cereal. For most of us, cereal is the ultimate convenient breakfast, and even the most sugary of varieties claim to offer nutritional benefits and a balanced start to your day. Every brand is trying to convince you it's something different, something better, and there's probably at least one you're buying into.
But it wasn't always that way. Cereal's position as America's default breakfast food is a remarkable feat, not of flavor or culture, but of marketing and packaging design. It's a century-long history of advertising, a brilliant campaign that capitalized on the intersection of industrialization, health-consciousness, and changing class attitudes that completely upended the way Americans ate.
That same year, Dr. Kellogg and his brother Will began experimenting with various ready-to-eat grain flakes, and packaging them for sale. A box offrom 1898 simply stated"ENRICH THE BLOOD," a reference to the nutritional benefits the Kelloggs attributed to a vegetarian, grain-filled diet.
Source: Healthcare Press (healthcarepress.net)
One of the primary sources of poor quality carbohydrates contributing to American obesity rates. Shameful.
you guys, of all people, should probably see how horrible that is
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