As GenAI heads toward the dreaded trough of disillusionment, I would argue it’s because the industry writ large has fundamentally misinterpreted both the value it offers and how best to apply it. With the broad availability of basic GenAI functionality, organizations everywhere have rushed to incorporate it into their products. In most cases, they focused on the lowest-hanging fruit like chatbots and auto-summarization features.
GenAI has the potential to transform the human relationship with technology and deliver better business outcomes in three key ways:2. Enabling people to focus on their domain expertise instead of business processes In addition to increasing productivity, it can help companies address the shortage of talent, experience and expertise across different fields as AI helps minimize training and up-level the expertise of the average worker. Consider how much of a new employee’s time is spent just learning how to use systems and navigate corporate processes.
In other words, by focusing on automation as our primary objective, we could easily make things worse. If, on the other hand, we think of GenAI as a way to improve human experiences—but still keep humans involved—we get the best of both worlds.As GenAI begins to enter the trough of disillusionment, I believe that we are at a crossroads.
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