With the UK’s general election just days away, British voters have seen their TV screens, mailboxes and newsfeeds fill with color. Just like commercial brands, political parties know that using a single, bold shade can make them easier to recognize — whether that’s out on the campaign trail or checking the latest polls. On July 4, the blue of the ruling Conservatives will go head-to-head with the red of Labour.
“The color is central and symbolic to the labor movement, and has been since that period,” said Wring, noting that the party logo has since changed to a red rose. The Conservative Party, meanwhile, has historically adopted all the colors of the United Kingdom’s flag — red white and blue — in order, perhaps, to promote itself as a defender of British values. Of those three colors, an ultramarine blue emerged as its predominant shade .
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