How Bon Appétit YouTube Videos Brought Back This One Weird Knife

Photo: Bon Appétit/Youtube Perhaps the most surprising media success story of the last couple of years has been that of Bon Appétit’s YouTube channel, the rare pivot to video that actually worked. What was once a series of cooking tutorials has blossomed into an extended universe that, like similarly structured franchises, has a fan base of dedicated stans, who run meme accounts for their favorite chefs.

The past weekend, my friend Abe told me about this new knife he bought: the Lamson eight-inch Chinese Santoku Cleaver/Slicer with Rosewood Handle. Abe bought the knife due in large part to Leone’s own use of it. According to him ⁠— he texted me a detailed recounting of when and how Leone has wielded the Lamson in his videos ⁠— the knife first appeared in a video in which Leone made giardiniera, an Italian condiment.

It appeared again a couple of weeks later in a video in which Leone made beet kvass. Leone revealed that the knife was made by a company called Lamson, but paired this revelation with an apology: The knife had been discontinued. Over at Lamson’s headquarters in Massachusetts, customer-service rep Nelson Walton began fielding an increasing number of requests for a knife that the company didn’t make anymore. Getting requests based off of popularity on YouTube is a relatively recent phenomenon for the cutlery manufacturer, which was established in 1837.

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