But the big attraction of release weekend is a branded ice cream truck -- the same one prominently featured in the “Ice Cream” music video -- that will be rolling around L.A. from Friday to Sunday, dropping off pints to celebs and hitting high-traffic areas in the city. Instead of the familiar ice cream truck jingle, the truck will be blasting a MIDI version of “Ice Cream,” specially made for the opening-weekend stunt.
“We wanted to be able to do even more,” says Gold when asked about game-planning the release-week activation during a pandemic. “We wanted to be able to have an ice cream truck park at the beach and hand out pints of ice cream. We just immediately knew that that didn’t feel right given COVID. ... We’re not gonna have them sitting in one location. We want people to interact with the truck, but we have to be safe with what’s going on.
Part of the reason Interscope was able to remain ambitious with its marketing strategy: “Ice Cream” was recorded and delivered prior to the pandemic shutting down the U.S. in March. “We’ve been planning this song for quite some time -- pre-quarantine, I remember being at the office and hearing the record,” says Gold.
The extra lead-up time gave Interscope an opportunity to not only coordinate the Serendipity partnership and ice cream truck, but lock in song-specific merchandise early. That merch was then incorporated into the music video, in which Gomez and Blackpink sport “Ice Cream” sunglasses, socks and other items now for sale., included her first Hot 100 chart-topper, “Lose You To Love Me” -- Interscope is hoping that “Ice Cream” gives Blackpink a more pronounced presence at U.S.
“This is a real opportunity to [make them] a household name,” says Gold. ”It’s their big pop moment. And that’s how we looked at it.”
Source: Entertainment Trends (entertainmenttrends.net)
ygofficialblink
this song is not good
IceCream is the best song of the year 💓 BLACKPINK ygent_official
Eternally grateful for this Collab! IceCream Blackpink Blackpink Selpink IN YOUR AREA
Best Collab ever!! 🖤💗
IceCream so good!!
BTS_twt
This is 🤮🤮🤮🤮
swallalisaa Hi BLINK, Please kindly VOTE for BLACKPINK If you wanna see them perform at the 2020 Billboard Music Awards. SPREAD THE WORD
QUEENS
I simply loved SELPINK IceCream LovecraftCounty Loveyou SelenaGomez BLACKPINK
for the nth time
QUEENS 👑
legends IceCream
hylt just won in one category but she was played all throught out the show. and thats on IMPACT BLACKPINK1STVMA
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: billboard - 🏆 112. / 63 Read more »
Source: papermagazine - 🏆 409. / 53 Read more »
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: billboard - 🏆 112. / 63 Read more »
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: TeenVogue - 🏆 481. / 51 Read more »