"Oh like 'we sold out' or 'your video is the best performing video we've had on our account,'" said Esther Lee, Asian Founded creator.
She's looking to create awareness and a one-stop shop. Sunglasses, wine, candles, sparkling water -- Lee has an entire spreadsheet. The content is sometimes her own, other times, they're recordings shot by customers of the business and re-purposed for marketing."I'm obviously a huge advocate for API Heritage Month and what it's about, and just the spotlight it gives Asian-owned businesses," Lee said."But one cool thing is we do this year-round."
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