have increased their paid and free Patreon posts during the coronavirus crisis. “We hope that’s a safety net,” says Kerri Pollard, the company’s senior vp go-to-marketing.
Artists are open to the idea, and some hint that their reps are already pursuing opportunities. Melissa Etheridge — who set up daily Facebook Live singalongs that drew thousands of viewers after her tour was canceled — says she’s open to some kind of sponsorship: “If there’s someone who wants to help me monetize it, sure! I’m a businesswoman, too, and I have bills to pay. I’m sure my manager’s thinking all kinds of things up — that’s his job.
Somebody stop coronavirus pleaseeeee 😢😭
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