How American male beauty standards have changed over 100 years

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Over the past century, slicked-back hair, thin moustaches, sideburns, middle partings and goatees have come in and out of fashion.

The team went to work on a male model, making him over into a 1910s pin-up, with slicked back hair and an era-appropriate moustache. Fast forward to the roaring 20s and the facial hair is gone, replaced with a clean shaven face and a sharp middle-parting.

A screengrab from a video showing off how American ideals of style and fashion for men have changed over the years. Here the model shows off a 1940s look, inspired by sailors.The 50s boast a James Dean-esque hairstyle, and the model even brings out a comb to touch up the sides, a pose indicative of the time., as facial hair is back with a vengeance, with a bushy moustache and goatee, while the shaggy hair has been given volume and texture.

The 90s see a similar look to the 70s, with a grunge-themed look—embodied by the man head banging while holding his hand aloft doing the rock sign—modeled on Kurt Cobain. And facial hair is back once more, although less wild than in previous decades.

 

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