How A Zoom Thanksgiving Celebration Will Impact Black Friday

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Here's how a Zoom Thanksgiving celebration will impact Black Friday:

In recent years, the line between Thanksgiving and Black Friday has started to blur. With many stores opening earlier and earlier on Thanksgiving afternoon and evening and rolling out their online sales earlier in week, Thanksgiving and Black Friday have started to run together. To start, a growing number of major retailers will be closed on Thanksgiving Day, including Target, Costco, Kohl’s and Walmart.

With no Macy’s Thanksgiving Day Parade, fewer football games to watch and a smaller meal to cook, people are left with more time to shop online. They won’t have to wait for stores to physically open and can take advantage of sales easily on their mobile devices. Stores need to be prepared for more e-commerce shopping on Thanksgiving Day as celebrations blend into online shopping trips.

One major difference between Black Friday e-commerce and online shopping other days is that people will likely be together. Although they won’t be in store, there will still be a social aspect as people shop while gathered in small groups. People will be more likely to share deals and inspiration for gifts.

 

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