How a Top Producer Is Rethinking Collaboration in the Age of Quarantine

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Twice a week, Ricky Reed can be found on YouTube, swigging wine and writing songs in real time. Here's how he's rethinking collaboration in the age of quarantine

“This resonates with people in the writing community, particularly writers who are feeling isolated, and people who are outside of that community as well,” says Jenna Rubenstein, songwriter relations lead for YouTube, which is helping Reed with his series. “It can mimic the flow of a traditional session.”about the inspiration behind the series and the challenges of collaborating remotely.

If you one day discovered a new muscle in your body and you have to start using it, it takes time to wrap your head around how the thing works. The first remote session I tried to do wasn’t even a session. It was 45 minutes to get everyone signed in. Then 20 minutes of technical difficulties. One person has one eye on Netflix. The other person’s laying in bed. That doesn’t feel good for anybody. It sounds bad, feels bad, there are no results.

Part of the reason this was a good outlet for me also is it’s kind of like learning a new instrument. I had to learn a bunch of new software platforms, try to understand the way the cameras work, get a little lighting set-up. If you start on episode one, I’m in my kitchen and the Pro Tools audio is crashing every five seconds. I’m like holding my headphones up to the mic to show people what I’m doing because the audio isn’t coming through.

 

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