, the group consists of 11 volunteers who work in various creative professions.
But Graham had another idea about how he could help: he could use his expertise in production and marketing to support the Mission in promoting itself and tap into a younger audience of possible donors. And then, he realized he could bring friends and fellow creative experts along for the ride. According to Trinh, most of the Mission's fundraising comes from individual donors through their direct mail and digital programs. For years, they've sent newsletters and written appeals; they fundraise, as she would say, through 'traditional' efforts.
First, they created a series of slogans, copy, templates, and a style guide to adhere to as they began building the Mission's brand on social media. Because of the pandemic, they would meet over Zoom, planning, and creating. And then they got to work. Graham and the LA Mission Arts Council recently launched a project and campaign called 'Do It For LA.' They partner with a celebrity or influencer, design a piece of clothing, and then sell it — with all proceeds going back to the Mission. The project also spreads awareness about a local business the celebrity chooses to amplify.
"I mean, it's just been phenomenal seeing this young group of volunteers who are taking volunteering to a whole other level." "And I think more than anything conversations need to be had about homelessness, mental illness, everything in between. Because the minute we're able to release that shame, that's when we can make a positive impact. And we can make a difference and change lives."
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