, weakening our joints and muscles, dulling our hair and nails, slowing our ability to heal, and increasing the signs of aging on our skin, in our joints and within our bones. To stem the loss, our bodies need on average 10 grams per day of glycine, the amino acid that stimulates collagen production in our bodies.
Seidensticker’s background is much more varied than many wellness founders. He began his career at NASA training astronauts to fly the space shuttle. Next he helped Motorola build the industry’s earliest cell phone prototypes. Then he moved to Level 3 Communications, where he helped architect the fiber optic cable network that enabled ATT, Verizon, Comcast, and Singular to first connect Americans to the Internet.
Seidensticker still carries the skills from his earlier career into growing Vital Proteins. “I’ve always been someone who connected the dots, who understood what people needed before they even realized it and then found a way to make it happen,” he said. “That’s why we’ve not only educated the world about the benefits of collagen. We’ve also made it insanely easy to consume.
Vital Proteins and its many follow-on competitors have reinvigorated the protein category, boosting it 25 percent year-over-year since 2016, according to
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