How a $99 vest made Patagonia a billion dollar brand

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How a $99 vest made Patagonia a billion dollar brand. (via CNBCMakeIt)

 

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MakeIt They sold 10 million of em. Do we still need to read the article now?

MakeIt I’ve always found it fascinating that Patagonia is a brand of choice for both Wall Street bros and hardcore campers - really interesting that it can successfully target both markets.

MakeIt It's the executive gut-hider.

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