Despite the dramatic expansion of the franchise in recent years — more than 400 hours of 90 Day–related programming have been produced so far — ratings for the shows keep going up. Photo-Illustration: Vulture and TLC A year ago this week, Chrissy Teigen turned to her 13 million Twitter followers for advice on how to jump into a long-running TV show she and husband John Legend had decided to binge-watch.
What makes the success of 90 Day Fiancé all the more extraordinary is that it has built an audience and expanded its footprint over a six-year time frame during which linear TV ratings have been cratering. Very few shows on broadcast or cable are adding viewers year-to-year; virtually none has a bigger audience than it did five years ago.
TLC doesn’t spend $50 million on marketing programs. So was social media your biggest tool in getting people into the show? How has the storytelling on 90 Day evolved since it launched in 2014? I watched some of the early episodes and the drama wasn’t quite so amplified. It was a bit more like a documentary.
Casting. The whole conceit [of] the first franchise is following an American, looking for a foreigner and spending 90 days over here. But then there was a buildup of talent and couples that we were following over several seasons and we said, “Okay.
I think that our audience clamors to really curl up and see what is happening week to week. It’s almost like watching other people’s diary entries and confessionals. I was once nervous about two-hour episodes. I’m not any longer. They are accustomed now to binging and that’s what we are essentially doing, too. We’re not just giving them dribs and drabs. We’re giving them as much as we can to satiate them.
Source: Entertainment Trends (entertainmenttrends.net)
Reality TV is crap.
Unscripted?! 😂😂😂
How are they doing this? Simple. Trainwrecks= Views and I'm here for it.
Why don’t you ask TLC DiscoveryIncTV SharpEntNYC why the are giving abusive women a platform. Larissa in current season has been arrested for domestic violence 3 times. Angela is abusive. It brings in ratings so abusive women get a pass? Cover that story.
Duh ❤️
love the show !!
It’s become a machine lol
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