What Customer Engagement Trends Can We Continue to Invest in Moving Forward?
Of course, history is valuable, but it’s only so helpful to understand trends of the past. Many companies, CMOs, and business leaders should be paying attention to how certain trends will impact the world of business moving forward. In the study, the data identified some key trends to pay attention to going forward. Here are a few takeaways and some analysis of how these trends impact business and how leaders should think about these trends. This isn’t remotely something new.
While 2020 was all about rapid transformation, 2021 will be about continuing that transformation with purpose. Adopting tech tools to your infrastructure and martech stack will become a key enabler for businesses to deliver personalized touchpoints. Using technologies like customer data platforms that digitize data, organize schema, and make it useful across the organization will be a focal point.
Improving customer experience will continue to be critical for businesses looking to win market share and maintain market leadership, no matter what industry. The pandemic proved that disruption could come in any form, but the organizations focused on customers embracing the best of technology, and people will be the ones that last.
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