Hood by Air will launch its first Museum capsule collection, called H13A, to celebrate the label’s 13-year history.
Hood by Air will hold annual events and activations centered on collectible fashion pieces, HBA exists online selling non-seasonal fashion products, Anonymous Club is a platform to support emerging talent and Museum features the brand’s archive pieces reinterpreted with guest designers-in-residence. The cookie logo is significant in that it debuted the brand, but it was also popularized by Rihanna when she wore it for her 2016 MTV VMAs performance. Rapper A$AP Rocky helped increase awareness of the spiral logo.The third logo seen in the collection, dubbed the “matrix” logo named after the film series created by the Wachowskis, dissolves into a binary code and speaks to the increasingly digital fashion world. The logo also hearkens to the brand’s revamp video that was released in July.
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