Shayne Oliver To Debut His New Luxury Brand During New York Fashion WeekHood By Air’s Shayne Oliver is getting back into the luxury fashion business — this time on his own terms. The designer, who pioneered the high-end streetwear movement and is a staple figure of New York’s underground fashion and party scene, revealed plans to launch his own “high concept luxury fashion brand,” called SHAYNEOLIVER, according to an official announcement on Wednesday, Oct. 20.
SHAYNEOLIVER’s first collection will be revealed as part of Oliver’s creative studio Anonymous Club’s three-night residency at The Shed’s Griffin Theater, which is titledand will take place from Feb. 10 to 12, 2022. The event will feature music, fashion, and performances inspired by “‘headlessness,’ a term coined by Oliver that embodies being over-the-top, or extravagant,”
The launch of SHAYNEOLIVER falls alongside Oliver’s two other creative ventures: Hood By Air and Anonymous Club. Oliver co-founded Hood By Air in 2006 and the fashion label went on hiatus in 2017 as Oliver took on guest designer roles at Helmut Lang and Diesel. In 2020, he announced its upcoming relaunch, and in March 2021, he. Now, the brand continues to release high-end streetwear collections of new and heritage styles, along with collaborations.
Fashion month may have wrapped in early October with its first return of mostly in-person runway shows and events, but we’re already looking forward to next year, as the upcoming debut of SHAYNEOLIVER will surely be one of the most talked-about moments of New York Fashion Week.
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