Home Depot is acquiring specialty distributor SRS for $18.25 billion in huge bet on growing pro sales

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Home Depot is making the largest acquisition in its history as its sales growth stagnates.

It's the company's latest and biggest push to win sales from home professionals like contractors who tackle major projects.

Home Depot already draws half of its business from pros, while the other half comes from do-it-yourself customers. With the deal, the Atlanta-based company is making yet another push to gain customers who tackle complex and lucrative projects. That was one of the priorities that Home Depot leaders laid out for thisthat can stock large quantities of items that pros need, such as lumber or shingles, and deliver them directly to a job site.

"With the separate customer base, different channels, different purchase occasion, we feel good that this will go through," he said. Decker said last month on an earnings call that Home Depot would focus on opening new stores, attracting more pro sales and trying to make customers' shopping experience more seamless.

 

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