Hollywood said 'nobody cared' about women's sports. Luckily, Sue Bird didn't listen

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With a new documentary out Friday, during the NCAA tournament she once ruled, the former WNBA great wants you to know she has no plans to stop holding court.

Sue Bird is still not used to being described as a former basketball player. It's not that the longtime Seattle Storm point guard, who called a wrap on her WNBA career in 2022 after more than two decades in the league, was worried about finding something to fill her time. Instead, she says, 'the scariest part' of retiring was the question it raised: “Who am I without this?” In a sense, the new documentary 'Sue Bird: In the Clutch' is her answer. Or at least an answer.

Or the studies that show fandom in male sports is often generational — people inherit their favorite sports and teams from their parents — while for women’s sports, which tend to be newer, it's driven by the stories that enable fans to feel a connection with the athletes. This understanding of the power of storytelling was one of the reasons Bird, who admits she is “a little more on the private side,” agreed to open up her life to a documentary crew.

 

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