The This Morning star looks ready for work in this classic outfit… Last modified on Nov 12, 2019 15:53 GMT Laura Sutcliffe Holly Willoughby looked SO chic on Tuesday's This Morning, wearing a classically stylish outfit from Samantha Cameron's fashion label Cefinn. Samantha is married to former Prime Minister David Cameron.
The clothes are known to be easy to wear and elegantly understated - 'fashion you don’t have to overthink – step into it in the morning and you’re good to go 24/7, from a day in the office to a dinner date with friends.' The label is pronounced ‘Sefin’ to rhyme with ‘Elfin’, and is based on an acronym of Samantha’s surname, Cameron, and her children’s initials: Elwen, Florence, Ivan and Nancy. How cute.Holly's outfit the day before was a slightly pricey number, too.
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