Hockey equipment giant CCM to stop using Alex Ovechkin, other Russian players in global marketing

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The fallout from Russia’s invasion of Ukraine continued to impact the sports community this week with one of hockey’s leading equipment suppliers announcing that it will no longer be using Washington Capitals forward Alex Ovechkin or other Russian hockey players in its global marketing campaigns.

UKRAINE-RUSSIA: CHELSEA FC’S OLIGARCH OWNER HANDS OFF ‘STEWARDSHIP,’ MAY LOOK TO SELL AHEAD OF SANCTIONSAlex Ovechkin of the Washington Capitals skates on the ice in the second period against the Toronto Maple Leafs at Capital One Arena on Feb. 28, 2022 in Washington, DC.

A source told the outlet that CCM pays Ovechkin more than $500,000 a year in addition to a percentage of Russian-based sales. The source added that it was unlikely that CCM would end its contracts with those players. "You don’t want to end up in court with them suing you for breach of contract," the source told TSN. "Better to just pay them out, lie low, and see where the world goes over the next year.

 

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At some point Russia will fight back, they're not just going to take all these sanctions and attacks and not retaliate.

Bad part is demonizing the Russian people. That's what got us into so much trouble in the 30's. If you start making them believe they are the enemy, they will become the enemy.

I 100% disagree with this even though i'm not a hockey fan. Ovechkin didn't do anything to deserve this. Putin is the sinister megalomaniac, not Alex

Освобождение Украины от нациков, важнее материального состояния хоккеиста. Надо интересы своей Родины отстаивать, а не за команду враждебного государства в хоккей играть.

It's not Ovechkin's fault for what Putin is doing.

After things quiet down will be business as usual

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