The dog had a one percent chance of survival, but doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that nearly eradicated his tumor.
MacNeil was so grateful he took out the ad, a 30-second spot called"Lucky Dog" that opens with Scout running on the beach and tells the story of his survival.The dean of the school told WMTV that the ad is good for veterinary medicine as a whole and for cancer research that can also benefit humans. “This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said the dean, Mark Markel.
Research into animal cancer often informs how doctors understand cancer in people, he said. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine.""I hope it has a positive impact on cancer for animals and people, all over the world."
While this is sweet! Imagine how many children we could have saved with those 6 millions 🌹🦋 just saying
On Wisconsin
FlaBarAnimalLaw Amazing.
Just think of all of the people who could have been helped with that money.
🥰🥰🥰
This lucky dog is getting better health care than the average American. Woof woof OnePercent
❤️❤️
JRubinBlogger Best of the day
JRubinBlogger I bet the vet could have put that money to better use. But, the sentiment is awesome!
He must love the dog incredibly for spending that much money to appreciate it. I'm impressed. Well, I love my dog a lot too. I have one giant hungry all the time bulldog too at home, she is healthy though, thank God 😊
Why can’t he please take the $6M and create a fund for people who cannot afford to save their pets from cancer
He could have provided clean drinking water to thousands of ppl in Flint, MI for all that. He could have paid for a well for clean drinking water in some part of the world. Could have paid up the lunch accounts for hundreds of children being denied food, but, ok 🤷🏾♀️
Maybe McNeill could have just donated 6 million to the vet school or local animal shelters rather than spend it on an ad.
Happy the dog's life was saved but the whole WeatherTech family supports the crooked realDonaldTrump. I stopped buying WeatherTech products!
the ONLY good ad tonight
Sorry, but what a prick. The guy could have donated that $6 million to let the clinic help dogs of less fortunate families or to support veterinary research into animal cancer.
CareyPenaTV Nonsense
JRubinBlogger He also donated$1 million to Trump's sketchy inauguration.
So basically, fuck them kids. What a joke.
JRubinBlogger Yup, no inequality in the US. Some people can't afford health care, others buys $6M super bowl commercials to honor their dogs. What a country we live in.
Right now dog needs double knee surgery .. wouldn’t it have been worthwhile to use some of that money to help other dogs not as fortunate ..
sallyagale I don’t have much money, but my dog comes first. He loves me every minute of the day, and he sits by me when I watch tv, and anguish over it.And he hates the 🍊idiot.
Imagine having that much money to blow on a 30 second commercial.
Guy can blow 6M on a commercial while people live on the brink of starvation. Tell me America's tax structure is right.
This will the moment people will point to when WeatherTech goes out of business. People will realize $6mill could have helped the homeless, how many school lunches could have been paid for, what cancer research might have happened. This is a kick in America's testicles
Well done David MacNeil for saving and extending Scout’s life.
And people have problems with the rich paying taxes? 🤷🏼♂️
Poverty and homeless everywhere😭😭🤧
This is absolutely awesome...yet they didn’t allow a pro-life ad...how ironic!
Nuts!!! It is just a dog.
Who does that benefit?
You could have just given him six million dollars.
$$$ thrown away that could have saved many ... 😰
Psychopath
Seemingly, the rich man took out an ad to encourage less affluent people to donate money to the vet school, which saved the man’s dog. Not sure anyone did the cost-benefit analysis for this business venture.
Perfect found pet have cancer proof
Wonder why he didn’t give the vet the 6 mil
Imagine what a $6M donation would do for veterinary research? Glad the dog lived!
How do you save a dog by taking out a Super Bowl ad? This is very poorly written
Oh man, tax the rich.
Wouldn't donating that amount of money to the clinic so perhaps they could treat animals of the less affluent be a better use of the money? I'll never forget being able to get life saving surgery for my dog thanks to a donations at my vets office.
Good for him, it's his money.
billionaire theives!!
How about buy the vet a dozen roses for doing his job saving a 50 year old dog, then donate $6M to PEOPLE that actually need it? How about st. judes, an organization that saves CHILDREN with only one month to live, or perhaps one of the many organizations trying to save our earth
Good what ever corporation gets that $6mil. Probably a far better use of that money than, oh I don't know, donating directly to the vet, or to ASPCA or literally any other charity. SMH.
I’m willing to bet that the people who saved the dog would have preferred to receive the money frivolously spent on an advertisement.
Paying 6 million to ask donations for research? No way the school would ever get close to 6 million in donations. Happy his doge is ok
This just seems too dense to be real! Give the $6 million to the school!
That's nice, but instead of giving an advertising agency $6M he could have just given it straight to the veterinary hospital.
Tax that moron.
We need higher taxes.
realfacade1 If my dog gets cancer, will they cure her too? Did he pay for the service (besides the $6 million ad)? If so, how much? Seems less like a feel-good story and more like a rich people will spend millions to save their dog but not one more cent of taxes to help other people story.
That's great that he wanted to recognize them, but I would have paid off the massive student loans of all the staff or something instead.
But atleast that amount she can help the needy instead, that is a lot of money
Why didn’t he give the money to the veterinary office. Maybe put it in a trust for other people who can’t afford to pay to save their beloved pet.
I think it would be better if he would donated this money to the animal shelters...
Yes I approve this message
the lucky dog and it's rich owner.
Lovely that..just wonder if giving the 6 million to the actual school as a grant or a scholarship or an endowment for the Vets school might not have done more good?
Maybe could have donated to the vet’s office or something? smh
Feels like 6 million dollars could have helped alot of other people with cancer.
I will not stop until I’m acknowledged. Thank you.
You know I survived cancer thanks to Medicare. Although I like dogs & cats I’m allergic 2 both thx 2 dander. I appreciate what he is trying 2 do w the ad but it seems 2 me his generosity could have been better served by either donating so much 2 animal shelters & cancer research
That’s not well thought of at all because that money could be donated to that doctor/clinic to do more life saving work. Ads are not intended this way. Waste of money.
That's super nice I'm glad to hear the puppy is going to do well
Why do people judge a kind act of humanity like just let them be damm
tomcolicchio There are people in this country who can afford to spend $6 million publicly thanking their vet. There are other people in this country who have to work 3 jobs to pay the rent. Think about that.
I have a golden retriever and I love her more than life itself. She is everything to me. But, what I can't understand is why didn't this man just donate the 6 million he paid for ad to the research facility. I doubt his ad will pull that much in. I'm so confused.
There’s so many homeless people in our country, but he finds this appropriate rather than helping the homeless people in honor of his beloved pet Jesus take the wheel!
GOOD for Scout but there's a lot his owner could do for OTHER animals with that money.
Nonsense. How about give this money to charity. Money circulating among the rich.
It’s sweet but there’s so many animal organizations he could have donated to.
tomcolicchio If this isn’t evidence for a more progressive tax system in the US, I’m not sure what is.
He could save lots of dogs with that much cash.
Meanwhile the homeless .....smh
It's his money He can spend it how he wishes Chances are he's already made a very nice donation to the vet school. The school likes his ad bringing awareness to vet technology, research Easy to wonder how many animals could be helped by the $6M But again His money His choice
Wonderful that his best friend was saved! I would have been more moved if he had started a fund with that money to help save other dogs whose owners can’t afford to treat them....
Pats_Picks I love WeatherTech!!🌟
It is their money They can spend it how they wish Chances are they are already making a donation(s) to help other animals, & probably have donated for animals before But I know many of us think how many animals could be helped by the $6M But again Their money Their choice
UW Madison is one of the best! Proud to say it's my alma mater!
A lucky dog whose selfless owner wants millions of people to share in their joy and knowledge of their own winning process. ALL research processes start with awareness and sacrifice. Be happy for Scout and know that there ARE options for your own fur baby in the future.
tomcolicchio Could have used the money to alleviate vet students’ debt
Uh - perhaps he should have just donated the $6M to rescue orgs.
Just think of how many other dogs he could have helped?
tomcolicchio I think it is great this dog was saved for his owner. So many ppl now have to let their pets die in agony or put them down because veterinary care is too costly. Just a thought , Thankful Scout is still with us though.
During a time where I find myself boycotting various businesses for supporting causes I often don’t agree with, I am so happy to hear this Mr, MacNeil,...happy that we purchased WeatherTech products, and especially happy that your beloved and beautiful boy, Scout is better! ❤️🇨🇦
Think of all the dogs he could have saved with that money. Disgusting.
SimonDingleyCBC And some people can't have clean drinking water and food. 👏👏
What a disgrace. How many homeless people could you help with $6 million? Anyone who thinks the life of an animal is more important than people is morally bankrupt.
charlesadler I see a six-million-dollar ego...
Oh, man. He could’ve actually used that money to help treat other good boys & girls diagnosed w/cancer. My best boy was just diagnosed w/hemangiosarcoma two mos. ago. Outlook is not good, inevitable is coming. We’re living every day to its fullest. Treats & tennis balls galore!
👍👍👏👏❤️❤️
Damn, what a waste. I could hardly feed my dog and i’m doing my best to buy food for him.
I imagine this person has already donated this much...and wanted to make others aware. People like animals more than other people and if you don’t understand why you are 2 years old or less.
Maybe he should've donated the money to the clinic instead?
I doubt he considers his dog a 'pet'
That’s close to one million meals served by Meals on Wheels, but yes, let’s not tax the rich.
'The spot encourages viewers to donate to the veterinary school's research.' Seriously? He could have just donated the 6M fee to the Vet School and I'm sure they would have appreciated it more than an ad. Good intentions, stupid idea.
If I say what I want to say, I'll get suspended.
I'm thrilled the very good dog was saved but this is a disgusting waste of money.
Such a great example of the society we live in . The 1% act like this
That money could have helped save a lot of sick pets for families who could otherwise have not been able to afford a large vet bill.
👏🏻👏🏻👏🏻👏🏻👏🏻
Must be nice.
I am not moved, sorry
Cancer is not a human condition. I'm so happy for my best friend. Sincerely, another survivor.
I love dogs, but that money could have saved so many human lives that I don't know if I am a little disgusted by the banality of this.
$6,000,000 could help A LOT of shelter animals
The things money can buy...
Dogs people ! 🐶👍😀
Great, the dog could be saved. Now let's talk about how many human lives could have been saved with $6M. I find strange how in a world with so much pain and misery, people think it's wonderful that this guy WASTED such a fortune for s tv commercial. It's his money, I know.
Ridiculous. That money could save hundreds of other animals. Donate it to animal shelters rather than blow it on a thank you note.
That's all very nice but a $6 million donation could provide a lot of free pet care for people who couldn't otherwise afford it or for pet shelters.
Or just donate the $6M? Pretty clear from this that money doesn't buy you intelligence.. yikes.
talk about money to burn
first world problems...
Must be nice. My heart goes out to the dogs from poor families that wind up getting put down.
Y’all like too much handouts, a pet is like a family members to other homes in my family also.
This is so wonderful! petsarethebest
I hope their research program doesn't harm other animals (not saying it does).
how many people are homeless where this person lives
As the 'parent' of a chronically ill pet, I find this touching. HOWEVER, hear me out, why not give the $6 million directly to the CVM? Unless this convinces folks to donate $6mil...I don't get it.
The homeless + the virus + this tweet = 🥴
Great, but how about donating that money to the vet school instead?
While I appreciate the exposure the vet school/hospital down the road from me will get from this, that $6 million could have been put to better use, like a fund for folks not as rich as him to help pay their vet bills, or maybe support various rescue groups?
In the US a Dog is able to afford better healthcare than 50% of the population. This is not a 1st world country, it just pretends to be one.
lol it “encourages viewers to donate”, just donate the 6 million!
Should have just gave him the money
Wouldn't it make more sense to give that money to the school?
Must be mice to have that kind of disposable income
Great.
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