Tony Wiesman, chief marketing officer of Dunkin’, and Tosh Hall, global executive creative director of Dunkin,’ discussed dropping the “Donuts” from the company’s name with Variety‘s Ramin Setoodeh at the Variety Studio at Cannes presented by Inscape & iSpot.tv. “If you’re going to change the name of an iconic brand that’s 70 years old and [...]Eric Berger, an advisor at Crackle Plus, and JP Maheu, the VP of U.
S client services at Twitter, spoke to Variety‘s Susanne Ault about leveraging authenticity and personalized data to communicate more effectively with consumers. During the Variety Studio at Cannes presented by Inscape & iSpot.tv, Mahau noted that 65-70% of a marketing campaign’s success [...
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