Its platform, called “Make It Possible,” is an approach to environmental and social sustainability that reinforces the company’s commitment to create fashion that “Wastes Nothing and Welcomes All.” At the outset, the company is committing to 24 targets centered around circularity and inclusivity, outlined across four pillars toward 2030.
Among the initiatives of its program are that by 2025, the company looks to produce three million pieces of denim containing post-consumer recycled cotton. By that same year, it expects three of its most commonly purchased products will be completely circular, including the full traceability of key raw materials. Hagman said it hasn’t been determined which three products.
Further, Hilfiger looks to achieve gender parity in leadership positions by 2030 and by the same year expects to make professional and life skills development programs available to 200,000 women across the supply chain.
Is the Hilfiger customer willing to pay more for sustainable products? “I think generally the customer is not so much willing to pay for it, but they do expect it from global brands like ourselves,” said Hagman. “We have not raised any prices. We feel it’s important to innovate and push the industry forward. We anticipated that if we work with more sustainable cotton, our [free on board] prices would go up, and we make lower margins.
“We have a way to go there. For me personally, the percentage is not high enough. I made a personal commitment to the U.S. organization as well as the European organization I’m leading that we need to take more action to increase the share of female leadership as well as minorities and to become a more inclusive organization,” said Hagman.
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