Hey, Quick Question: Why do Cosmetics Brands Keep Collaborating With Late Artists?

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Eye palettes and lipsticks are one small way to keep legacies alive for a new generation.

. "You have to hope whoever is running the estate is someone they trusted and is acting in the deceased's best interest," says Johnson.

"In order for fans to not constantly live with the regret of not giving the artist their flowers while they were here, they jump on it now so they're not left out," says Springer. "It's all about not being left out, at the end of the day."

 

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To connect the new generation of influencers with the late legends who trail-blazed trends in their era.

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