Michelle Ochs’s first collection for Hervé Léger just hit stores this week. So far the designer has been working with feedback from buyers and editors, but she’s about to find out if her clothes resonate with people outside of the bubble. Until now it’s been about testing the waters, primarily focusing on reinvigorating the Léger bandage dress language and looking into where she can expand her assortment in a way that doesn’t turn her existing customer off.
“We don’t really know what’s going to work yet,” said Ochs at a preview, “I’m trying a lot of different things, but overall, for me, it’s a reset.” The first pain point Ochs addressed here was how to make the label’s va-va-voom language relevant today. Sure, sex still sells, but millennials and Gen Z like a little nuance—be that by way of oddness or subtlety—to pair with their sexy. What Ochs did here, she said, was to “subdue her a little.
In the spirit of thinking outside the box, Ochs played with a couple of different fabrications beyond the Léger knit. “We’re starting to get a little away from the body in a way that could understand,” said the designer, outlining her intentions.
Ochs’s take on Léger is more cerebral and highbrow than that of her predecessors—see the Yves Klein-esque body paint rubber placement on one of her bandage styles. It may alienate a core customer or two, but that’s also why it might just work.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: NylonMag - 🏆 697. / 51 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »