“This is not a company-endorsed policy,” said de Seynes. “What is true is that most markets have to manage scarcity. That means managing waiting lists, and sometimes managing disappointment and long wait times.”
“It’s very frustrating for us not to be able to satisfy everybody. At the same time, we’re not doing it to create an artificial market. We’re doing it because we’re not going to lower our quality standards, which are based on an artisanal production model that is growing as fast as it can,” said de Seynes.
Still, despite its splashy announcement earlier this year that it was launching a bag combining leather and canvas with mycelium, a lab-grown mushroom-derived material, Hermès is not ready to turn its back on leather yet.“We have an in-house team looking at a number of leads in terms of other new materials, but it’s important to emphasize that these materials must meet our quality requirements in terms of appearance, regularity, resistance and quality over time,” said de Seynes.
While Hermès has offered canvas and leather bags since the 1930s, leather has the advantage of being easier to repair. “Leather for us is an absolutely essential and magnificent material because it’s flexible, resistant and lasting, and it’s a subproduct [of the food industry],” de Seynes explained., which staged events in front of Hermès stores in New York, Paris and London on Wednesday following the release of new video footage documenting practices in crocodile farms in Australia.
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