Here's why this real gold jewelry is 'relatively cheap' and affordable

During this busy holiday season, MAKERS wants shoppers to empower women with their wallets. To make it easy to do so, we’re highlighting some of our favorite female founders and the amazing products they sell. Check it all out at shopping.yahoo.com.

One service in particular, Curate by AUrate, really speaks to this. The home try-on service allows shoppers to sample jewelry before committing to a purchase. “We really wanted to be a bit rebellious in terms of what we were seeing in the market and how it didn’t speak to us,” Kahn, who designs all the company’s jewelry, tells MAKERS. “That whole traditional man buying jewelry for a woman thing? That just feels very outdated. We wanted to flip that on its head.

So while I was still at Marc Jacobs and Bouchra was still at Goldman we just started on the side. I took classes at Parsons on the weekends, I learned to do jewelry design, I still design all of the pieces. We set up a little website and things really started picking up. We eventually went full-time in 2017.

I didn’t know that you were the designer for the jewelry. I’d love to hear about your process and what you think makes an AUrate piece? It’s very minimal, but at the same it’s strong, and I’d say that’s also how we see our AUrate woman. So like with our icon ring; I designed and then cut and cut and cut until it was clean. Even our flower ring, yes it’s flowers and it could be very ostentatious but it’s not because I try to do it in a way that always feels minimal.

What we offer is all super high quality and the bottom line is because we are direct to consumer, we can sell it for much less than you get it for anywhere else. Like our diamond stacker ring which we sell for $250, anywhere else that ring would be $500 or $600. Of course $250 is not cheap, the ring is real gold and real diamonds, but it’s relatively cheap because of how we’re producing it and how we’re giving it to the customers.

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