Reid Hoffman, author, businessman and co-founder of the networking platform 'LinkedIn', speaks at the DLD Conference in Munich, Germany, 19 January 2015.pandemic. At a time when many people need to build their professional contacts to scope out new job opportunities, in-person networking events have become all but impossible.
That may work occasionally, particularly if your contact knows you very well. But more often, they won't have the answer and will be consumed by their own issues. Instead, you should think of networking as a "two-step process," he said.co-founder of LinkedIn "What you want to be doing is what a lot of other people aren't doing," said Hoffman, noting it will help potential contacts distinguish you from the crowd.
"Now you have these difficult circumstances, so you need to put more work into that. You can't just be delightful at breakfast," he said, referring to traditional breakfast networking meetings.
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