. “This shift is associated with people expressing less bias in favor of traditional gender roles and categories, as manifested in more positive attitudes toward women and LGBTQ individuals in public affairs.”
Whether we know it or not, how we talk not only reflects our personal values, but cultivates personal and cultural prejudice. That’s because gendered language can be a lot like linguistic sexism.
These language choices have unfortunate implications, according to Tavits’ and Pérez’ study. “When pondering civic affairs, speakers using masculine pronouns will be more likely to deem it a male realm, viewing other groups as atypical. Speakers who use masculine pronouns will also be more likely to endorse traditional gender roles, as they align with a male-centered view.”
While we tend to think of gender disparities in terms of workplace dynamics or family roles, the effects of gendered language are more expansive than we might assume. And in some cases, gendering can be a literally life-or-death issue. While naming a hurricane, for example, might seem innocuous,that hurricanes with traditionally feminine names are perceived as less serious than ones with male names, resulting in lower evacuation rates and higher death rates.
These gendered turns of phrase, as second-nature as they might be for some, may have powerful consequences in society — but researchers are hopeful that by making a conscious effort to switch up how we speak, we can
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