A sign offers fans free tickets to a future game if they receive a Covid-19 vaccine offered at the stadium prior to the game on May 9, 2021 in the Bronx borough of New York City.
"It's a way for breweries to give back and do what we can to help spread the word that vaccines are available and safe, and the sooner we get shots into everyone's arms, the quicker we get everything back to normal," Scott Wells, the director of sales at Bolero Snort Brewery, told ABC News.But the early enthusiasm hasn’t led to a tremendous increase in vaccination numbers, according to health data.
New Jersey's seven-day average of new daily shots rose slightly from about 66,000 on May 4 to about 75,000 shots a day a week later, the state health data showed. But in New York state, the seven-day average dipped from 170,000 to 156,000 during the same time, according to health data. Schulman said states haven't committed enough time and research to make an effective marketing campaign directed at those individuals.
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