Here’s how analysts got everything wrong about iPhone demand

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Here’s how analysts got everything wrong about iPhone demand and why reports of a sales decline in China are misleading

With the iPhone still accounting for 50% of Apple's quarterly revenue, it's no surprise that Apple's financial health is often gauged by how well the iPhone is doing quarter to quarter. It is, however, important to remember that efforts to measure the vibrancy of iPhone sales on a quarterly basis can sometimes present an inaccurate and misleading picture.

Cook explained: Keep in mind, as we described on the last call, in the March quarter a year-ago, we were able to replenish iPhone channel inventory and fulfill significant pent-up demand from the December quarter COVID-related supply disruptions on the iPhone 14 Pro and 14 Pro Max. We estimate this one-time impact added close to $5 billion to the March quarter revenue last year. If we remove this from last year's results, our March quarter total company revenue this year would have grown.

 

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