Hemlocke Springs wasn’t exactly expecting to go viral when she posted a clip of “girlfriend,” her GarageBand-crafted song about growing increasingly obsessive with a potential flame, on TikTok in October 2022. Promising the “weirdest bridge you’ll ever hear in your entire life,” the video featured a deadpan Springs, dressed as Dionne from Clueless, dancing goofily to a zippy new wave soundscape that was equal parts Marina and the Diamonds, Missing Persons, and Kate Bush.
“I don't mean that in a bad way, but it's like, you shoot something, and then you gotta edit it, make captions, and by the time that’s done, it’s been a couple of hours because I’m not a professional. You have to do that every day, or this many times a week… My initial reason for joining TikTok wasn’t necessarily to promote my music as much as it was just, ‘Oh, look at this cool song that I made!’ But even that can be very exhausting, because if people don't like it, then that sucks.
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