To better engage hourly staff and improve the frontline employee experience, Steven Kramer, WorkJam chief executive officer, said companies should take a more holistic view of mental well-being and equip store staff with the kinds of digital tools that desk-based workers rely on each day.
WWD: Some CEOs are working a few shifts on the front line to better understand their employees’ experience. Is that enough to lead to real improvements?Certainly, walking a mile in another person’s shoes can be enlightening. I think even leaders who worked the retail front line early in their careers and then came up through the ranks can benefit from experiencing firsthand what hourly associates’ day-to-day work lives are like today.
Consider, for example, how many corporate employees are able to take a mental health day whenever needed as part of their benefits package. It’s much more challenging to roll out that policy in stores because providing a great customer experience requires having an appropriate level of staff on site during business hours.
WWD: There’s an increased focus on collaboration among teams in large organizations today. How can frontline workplace tools help with that?Two-way communications solutions can help teams work together and align more closely across store locations, geographies and all organizational levels. They drive employee engagement by giving hourly associates a voice and a way to reach decision-makers in corporate offices directly.
Source: Healthcare Press (healthcarepress.net)
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