Heinz competes with San Antonio-based Whataburger with new spicy ketchup line

Kraft Heinz's new Hot Varieties line includes three heat levels of spicy ketchup.onlyBut Whataburger — which offers the fiery condiment both in its restaurants and on grocery shelves — now has competition in that space. Food conglomerate Kraft Heinz on Tuesday launched a line featuring three different heat levels of spicy ketchup.

The Heinz-branded ketchups come in “Chipotle for a medium spice, Jalapeño for a hot spice and Habanero for extra hot spice," according to a news release. Their launch is part of what company officials call “a well-calculated effort to drive growth in the United States,”For those keeping score at home, Heinz has also released a new Hot 57 Sauce, which comes in only one spice level.

Should you wish to commit the ultimate affront to a beloved hometown chain by trying its ketchup competition, Heinz's Hot Varieties line is now available in 14-ounce bottles at Walmart and H-E-B stores.

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