HBO Max Launch ‘Still Very Much On’ for May, and Other Takeaways From the Variety Streaming Room

president and chief media analyst Andrew Wallenstein dug into just what that means for the media and entertainment space:“Engagement is way up,” said WarnerMedia Entertainment and Direct-to-Consumer chief strategy officer Sean Kisker. “It’s hard to look at something like that, which is a bit of a tailwind for us, in the broader context, and get excited about it, but when we look at the constraints people have, consumption is way up.

The shelter-in-place measures have also shifted the kinds of content people are consuming, as they stay indoors and deal with no small amount of anxiety amid the coronavirus crisis. “Don’t Stand So Close to Me” by the Police has seen a 135% increase in plays, she said, as people embrace social distancing. Listeners are gravitating toward less high energy and more acoustic music during this time, Clark noted, but whether this will continue after the period of social distancing comes to a close is a question mark.

At Spotify, “there has been a special attention to the workplace and employees overall,” said Clark, particularly as some employees adapt to balancing homeschooling and care-taking with their usual work responsibilities.“It’s obviously very difficult,” said Josh Feldman, NBCUniversal’s executive vice president and head of marketing and advertising creative.

Source: Healthcare Press (healthcarepress.net)

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