Have we hit peak supercar?

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It used to be that a company would have only one supercar ever — or at most, one per year — now it seems they’re whipping them up as fast as possible.

, among others, all use electric motors to help boost them to ever-higher feats of speed and strength. They all have yet to hit the market in production form.

“Why you would ever need a 2000-horsepower electric hypercar? I just don’t understand. You’re never going to drive a hypercar to pick up groceries.”Rather than loss-leaders for the brand, they’re now a big part of the business model — or“Basically, [the deposits to the supercar startups are] seed money to get operations up and running — applied to the cost of the car,” says Kevin Tynan, senior automotive analyst at Bloomberg Intelligence.

“Where are you going to drive a 2,000-horsepower electric supercar? You’ll run out of road,” he says. “I already get a headache in the Tesla! And now we’re getting 2,000-horsepower hyper-electric cars? Seriously. Why you would ever need a 2,000-horsepower electric hypercar? I just don’t understand. You’re never going to drive a hypercar to pick up groceries.”

Peruse the auction catalogs of any major sale, browse through the feed of wealthy YouTube go-getters, or ask the young scions of Saudi families: They’re all bragging about how few miles their supercar has on the odometer, not about the great drive they took up the coast. There are other cracks in the proverbial armor. Mercedes-AMG has yet to deliver any of the Project One cars it promised nearly three years ago. Neither have Ariel, with the P40 it announced in 2017; Aspark, with the undelivered Owls it announced in 2018; and XING, with the Miss R it announced in 2017.

 

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