, Lady Gaga wants to be clear that these products — which span from lipsticks to highlighters to saturated creamy paints that can be used anywhere on your body — aren’t about emulating her image. As is sometimes the case with celebrity beauty brands, Lady Gaga isn’t selling herself in makeup form. “We’re here to help you unlock who you are,” she says.about how her artistry is tied to Haus Labs, learning her makeup skills at the drugstore and when she feels most beautiful.
Constant reinvention has been such a pivotal hallmark of your career as a musician, but was it nerve-wracking to rebrand Haus Labs? Did reimagining Haus Labs feel different from entering a new era as an artist? As an artist, you’re always trying to push the boundaries of who you are. When I started as the founder of this company, my knowledge of beauty was much more limited to my own sense of artistry…and my own experience as somebody that used to go to the drugstore and figure out how to mix things to make my makeup look beautiful. Once I spent a couple of years learning not just about the
but about the formulation process and where there were opportunities for innovation, that’s really what pushed me to where we are today.You’ve been a beauty expert and arbiter since debuting as an artist, but what has the process of reimagining Haus Labs taught you about makeup that you didn’t know? What it taught me about makeup, and this informed where we are today, is that a lot of makeup is made with really dirty ingredients. It’s not good for your skin and it’s not good for the planet. [My team and I] really thought about how to go beyond what the industry standards of “clean” were. We’ve removed 2,600 ingredients from our products. We like to say at our company that we’re the future of clean makeup, and that’s the thing that propels us every day.
Source: Entertainment Trends (entertainmenttrends.net)