) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales.
The sleek sport bike has been available for preorder in the United States since January. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. The heavyweight motorcycle maker's stock price has declined by 42% in the past five years. By comparison, the S&P 500 IndexWhen Chief Executive Officer Matt Levatich announced LiveWire’s launch last year, his hope was the ease of riding motorcycles with no gears or clutch would help attract young and environmentally conscious urban riders.
Harley’s dealers said they are getting inquiries from young customers, but are struggling to translate them into sales. A key reason: LiveWire’s retail price. Tesla’s first electric car cost over $100,000, but prices came down with subsequent models. Its Model 3 now comes with a base price of $35,000 and was instrumental in lifting its vehicle deliveries to a record level in the latest quarter.The motorcycle maker has plans to bring out four more electrified models in the mid-power, low-power, e-bicycles and kids’ two-wheeler segments by 2022.
Look, I'm trying my best to have my midlife crisis as early as possible, don't push me Harley!
Kawasaki, Yamaha, or Honda all day
portfolioforsale
If anything that's even uglier than a fat bob! Harley in Scotland is referred to as a ' midlife crisis bike.'
The old, balding, badly dressed men in leather look not appealing to young riders? Can’t for the life of me work out why.
Harley is Boomer trash.
Riders buy HD for the sound, the original look and the vibrations. A japanese looking motorbike that is silent and quiet won't cut it.
Duh 🙄 Kids don’t even want to work or have careers they want to play video games & live with their parents until they are in their 30’s how are they supposed to pay for a Harley Davidson ?
Evidently they are also struggling to understand the underlying appeal of a Harley.
Present India
Big draw for H-D is trademark 'potato' sound, rumbling, shaking, personality and feeling of raw power. Apart from that cars are so much safer than any bike, safer than they were 100 years ago. The End.
That’s bc we know now that motorcycles are v dangerous and we don’t want them anymore.
But how do they make it obnoxiously loud?
NeilFLiversidge I’m sure one of these is already on your Christmas list 🤣🤣
Actually DO SOMETHING to save the planet and save $2000 a year on gas with this e-bike!
Harley without a vtwin ramble? It's gonna be hard for them to market that to their conservative customers base. I would create a completely new brand for it if I were them
It looks like shite!
It will!
My favorite bike one seater fun. 💕
$30,000 vehicles that you can only ride 7 months of the year.. what a great strategy
Royal Enfield may face same problem.
I'll take it.
Maybe, if they weren’t 30 grand...
30K for a motorcycle is stupid. You can get a plethora of awesome cars for less than that. HD needs their heads examined. 30 grand for a motorcycle... dumb AF.
MAGA
😂
I don't think we're ready for that just yet, just got to have a bit of patience.
Why they make crap again?
So you want the younger generation bogged down with student load debt to buy a 30k bike🤣 HD lost it’s shirt and shit with this one.
“new delicious grilled burgers without the smell”
What did they expect when you can get an ZeroMC bike with nearly twice the range for half the price?
It looks nice. They should make an electric cruiser model too.
This makes no sense. Harley riders get them because of the noise.
Who's going to pay that much for an electric bike! Give me one for 5 grand
No shit! Who wants a noiseless bike!
The problem isn't their motorcycles, it's their poor service departments.
rajeshkumarsgh Driving off on my Honda Shadow....
rajeshkumarsgh $30K to drive around the city; where's the fun in that? I ride hundreds of miles not tens.
rajeshkumarsgh I can buy a fully dressed touring gold wing for that kind of money. Japanese bikes are the way to go. Harley’s too overpriced, unreliable and overheat
rajeshkumarsgh A Tesla Model S P100D starts at $133,000. New tech is always expensive. I remember a friend paying $1200 for one of the first CD players. Find some perspective.
rajeshkumarsgh Thirty fucking grand. And if their build quality matches everything else Harley have built over the last 20 years, they’ll be gathering dust in dealerships worldwide. Try selling bikes that run longer than the warranty instead of a fake lifestyle to rich idiots.
rajeshkumarsgh $40k Canadian plus tax! WTF?
rajeshkumarsgh It's not easy to convince someone to adopt new technology ... you have to be sneaky about it, just advertise its features, as being better than old gen products, which customers are already familiar with. Then somewhere in the end, with small letters mention that it's electric 🤫
rajeshkumarsgh ИЗ ВСЕХ СИЛ ?
rajeshkumarsgh Oh, a $30k motorcycle didn’t convince people to ride a motorcycle for the first time? Crazy!
rajeshkumarsgh They need to make their bikes pink to be relevant in the so called modern world.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: TMZ - 🏆 379. / 59 Read more »
Source: THR - 🏆 411. / 53 Read more »
Source: PasteMagazine - 🏆 392. / 55 Read more »
Source: USATODAY - 🏆 100. / 63 Read more »