Among the designers featured are Amsale, LemLem, Chelsea Paris, Feben and Studio 189.
Shawn Outler, chief diversity, equity and inclusion officer for Macy’s, said, “As a company committed to tackling barriers to representation, we at Macy’s Inc. are honored and proud to be a part of HRF & Co. This platform will not only increase consumer awareness of, and access to, Black and Hispanic/Latino-owned businesses and designers, it will also play a crucial role in creating an equitable and sustainable future for these creators, as well.
The site at hrfandco.com will be updated weekly and will have three onboarding periods next year for more retailers to join the platform. All merchandise selections are directed to the retailers for purchasing. HFR’s team is managing the site and curating the products from the retailers. At present, this is strictly an affiliate website with the retailers. HRF will receive an affiliate commission from the transactions.
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