knows that, historically, the brand hasn't been the least bit interested in the celebrity brouhaha associated with red carpets. Much like its enigmatic founders Mary-Kate and Ashley Olsen , the label has largely strayed away from the limelight in favor of cultivating a discreet and understated image.So you can imagine my surprise upon learning that the brand made a rare red carpet appearance today at the BRIT Awards on HAIM.
Between no makeup-makeup, neutral color palettes and non-fussy hair, the pairing makes perfect sense for a brand that has long catered to wealthy art world and Upper East Sider-types who want to look as"not trying too hard" as possible.
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